Sector
Training & digital
MetaBoost SMEs — Meta
A large-scale digital training program delivered for Meta to equip small businesses across West Africa with digital marketing and customer-acquisition skills.
What the project includes
From instructional design to field deployment, with rigorous impact tracking.
- Program and content design
- In-person and online workshops
- Local partnerships and impact tracking
Client
Meta
Timeline
2019 – 2024
Project description
AZERTY led MetaBoost as West Africa Lead Trainer: building the curriculum, running hundreds of workshops and training relay trainers across 8 countries.
The program was adapted to local realities and embedded into national business-support systems, in partnership with public and private actors.
Training tens of thousands of entrepreneurs isn’t enough — each must leave with a tool they’ll use the very next day.
The results
44,000 entrepreneurs trained across 8 countries, 500+ workshops delivered, and an average +35% sales increase for participants through digital customer acquisition.
OUR METHOD
Our work process
Scoping & strategy
A clear, collaborative approach — from initial scoping all the way to deployment and team support.
Design & prototyping
A clear, collaborative approach — from initial scoping all the way to deployment and team support.
Build & integration
A clear, collaborative approach — from initial scoping all the way to deployment and team support.
Launch & support
A clear, collaborative approach — from initial scoping all the way to deployment and team support.